The Minimalistic Me

Days are getting colder and shorter, and if you were still putting off on that wardrobe update: now is the time to shop for those winter essentials! We’re always on the lookout for the latest and greatest trends and pieces that your closet can’t go without, so today we’ll introduce you to one of the key catwalk trends for this season. Meet your minimalistic me!

Indeed, the minimalistic trends that has been introduced a few seasons ago is more present than ever. Clean lines, strong colours, architectural shapes and intriguing textures are your keywords when shopping this trend. Colour-blocked sweaters, crispy shirts, pencil skirts and jackets and coats with statement folds and details: whether you want to go head to toe or just add a fashionable yet timeless detail, with this winter’s line-up you’re good to go.

One item that just seems to be made for this trend, of course, is the winter coat. So if you were looking for a new manteau to keep you warm this winter, this is your cue. After all, you want your coat to be an investment piece, and the big plus of this wave of minimalism is that it won’t look dated if you intend to wear it for more than one season! Go for black or white for the ultimate sharp look, or knock out two trends with one stone and choose pink or burgundy red.

Fancy some shopping and stopping by your favourite A Suivre store? Make sure to check out our great pieces by Ba&sh, Filippa K, Paul & Joe, and Baum & Pferdgarten to inject your closet with some modern, minimal elegance for a look that is both timeless and on trend.

Happy shopping!

Published on the A Suivre blog.


Belgian Brands @ A Suivre

At A Suivre, we’re big fans of Belgian design.

Of course, that’s not really a revolutionary statement in fashion-land. The big Belgian designers are world class, loved by fashionista’s, editors and celebrities all over the globe. Every fashion connoisseur has heard of the Antwerp Six, and we’ve got not one, but two renowned fashion academies in our pint-sized country! Whether it’s in the water, the chocolate or the outstanding fries is as of yet undetermined, but creativity and an eye for la moda seem to be Belgian characteristics.

This is also apparent in the large number of small brands that you can find in la Belgique. Some have been around for years, others are just starting out, and we’re always on the lookout for new kids on the block! So today, we’d like to introduce you to our best and finest local darlings. Leaf through our gallery, check out all the fabulous names we have on offer, and start making your wish list…

  • Just in Case
  • Marie-Leonie Stock
  • Astrid Jane
  • March 23
  • Clio Goldbrenner
  • Anne Zellien
  • Aymara
  • Enes
  • Kate & Jules
  • Lolo Ballerina
  • Noémie Flamant
  • Sisters D.

Looking for a specific brand? Don’t forget to check out our Brands page for the complete list of designers to be found in our different stores!

Published on the A Suivre blog.

The story behind Les Petites

Les Petites is one of those brands that seems to own a little bottle of distilled perfect Parisian style and uses its miraculous effects on every single one of its pieces. In truth, their mastery of French finesse is courtesy of the brand’s founder and lead designer, Isabelle Bénichou.

Isabelle grew up as the youngest of seven children. Her nickname, “la petite dernière”, would inspire the name of her brand. With an aunt who was a seamstress, petite Isabelle was surrounded by fabrics and fashion from an early age. She developed a fascination with all kinds of tricot and knitwear: the warmth of softness of knit fabrics, the way they can  feel both simple and incredibly luxurious at the same time… However, she claims, she never thought of a career as a fashion designer until she found herself creating outfits for herself and her friends while studying economics at the Sorbonne. A few years later, Les Petites was born!

While studying in Paris, Isabelle fell in love with that typical understated elegance that the city of love is so famous for. So when she set out on her new adventure, the designer decided to create a brand that would channel both the femininity of the Parisienne and the edginess of garçonnes, such as her personal style icon Jean Seberg. Her love for knitwear is still intact as well: cable knit sweaters, cashmere and alpaca cardigans blend in seamlessly with crisp white shirts and gorgeous dresses. If you’re looking for something that never goes out of style, Les Petites is something for you.

Published on the A Suivre blog.

Larger-than-life bags

A new season, a new it-bag! It’s something of a law – or at least a regularly recurring phenomenon – that at least twice a year, a purse (or, let’s be honest, a few of them) shown on the catwalk conquers the fashion press’s hearts in a manner of minutes. A drawstring purse or a clutch, bejeweled or minimalist, big or small: the it-bags of seasons past were a pretty diverse bunch. This winter’s it-bags had one thing in common: they were big!

Now, big bags have a couple rather enormous (pun fully intended) benefits. For one, quite a few women we know have rather busy lives. The contents of their purses therefore tend to contain more than the obvious trio of wallet, cellphone and keys! If you’ve ever tried in vain to fit a water bottle, a packet of paper towels, a book or tablet, your lunch, lipstick, chapstick, and some other make-up essentials in a gorgeous, on-trend clutch, well, just know that you’re not alone. Let’s face it: very often, trends are gorgeous but a bit impractical. These beauties, on the other hand, will allow you to carry your entire life around with you.

Another plus of this spacious winter trend? There’s plenty of space for all those seasonal items! A scarf, a pair of gloves, an umbrella… just toss them in your purse. You never know when you’ll need them.

Big bags come in all kinds of shapes and colours this season. A deep black or cognac brown over-the-shoulder bag goes with everything in your wardrobe and is the perfect practical addition to your arsenal of purses. If you want to be completely on trend, get your oversized bag in one of this winter’s trend colours. Burgundy, ochre, racing green or navy blue: you’re sure to look smashing walking around with your new arm candy.

Make sure to check your nearest A Suivre store for a collection of fashionable, perfectly-on-trend bags. Our favourite brands for this trend? Marc by Marc Jacobs, Kate&Jules, and Belgian designer Clio Goldbrenner. Take a look at our favourite bags below and enjoy!

Published on the A Suivre blog.

A new addition to the family: A Suivre Bruges!

Today we have a very special announcement for all our readers: A Suivre is opening a fourth store in the beautiful city of Bruges! On November 29, our shops in Ghent, Kortrijk and Brussels are getting a brand new sibling.

What can you expect from our new store? Everything you know and love about A Suivre! Fantastic staff, a gorgeous interior where you’ll love to shop, and of course: all your favourite brands. Bérénice, Hoss Intropia, Joseph, Les Petites, Marc By Marc Jacobs, Not Shy, Paul & Joe, See By Chloé, and Sonia By Sonia Rykiel (and many others) have found a new home in Bruges…

The store is currently a work in process, as we’re building, painting and pruning to make sure that everything looks fabulous for our grand opening. The design is in very capable hands: IETS, Jan Hoet Jr. and Delphine Bekaert are all working together to make sure your shopping experiences will turn out to be unforgettable.

If you want to stay up to date with the latest news about A Suivre Bruges, you can follow us on Twitter and Facebook, or take a look at our Instagram!

We hope you’re as excited as we are and would love to welcome you in our new store!

Published on the A Suivre blog.

Say hi to Anne Zellien!

Today we feature a Belgian jewellery design icon: meet Anne Zellien! As someone who is into fashion, it’s quite likely this is not exactly the first time you’ve heard of her; after all, she’s been designing her marvellous jewellery since she graduated in 1980. And of course, her star has been rising throughout all those years.

Anne picks a different theme or inspiration for every collection, but her pieces are always whimsical, elegant, and feminine. Her signature style grew out of her fascination with historical jewellery and, more specifically, a style known as Sentimental Jewellery that was en vogue in the 17th en 18th century. Jewellery, at that time, was supposed to have an emotional significance, which meant that it was heavily personalised. Engravings, tiny compartments with secret messages, miniature portraits and charms were added to symbolise the bond between two people: the one who gave and the one who received. Anne was intrigued by this practice and decided that it was time for a reintroduction. She started her own brand, under her own name, and has been creating her special kind of gorgeous, elegant glam ever since.

Her most famous pieces are those that include text in some form: the round or oval silver pendants and rings with inspiring quotes – Live, love, laugh and La vie me sourit are two of the most popular ones – engraved in them, in her elegant, curly handwriting. A little note to yourself, dangling from your necklace or bracelet or sitting on your hand: it’s not hard to see why the Messages collection became so popular! Here at A Suivre we absolutely adore them, which is why you’ll always find a hand-picked collection of them in our stores.

Anne’s latest collection was inspired by the idea of a cottage in the countryside, with a vegetable patch and a garden full of flowers. As you’d expect with such a theme, there are a lot of pastel colours, tiny flowers, petals and delicate branches to be found. Take a look at some of our favourites below… We’re sure you’ll go head over heels for them, too!

So if you’ve been looking for a subtle, romantic, understated piece of jewellery, make sure to check out the selection of Anne Zellien’s beautiful pieces at your nearest A Suivre store!

Published on the A Suivre blog.

Cashmere Trends

Explore the softest of winter staples with two of our favourite brands.

It’s a well-known fall and winter dilemma, isn’t it? You wake up and see that it’s cold and wet and grey outside – so very often you have to make a choice. Do you wear something that will be warm and comfortable, or do you dress to look fab and try to shiver elegantly throughout the day? And let’s be honest – most of us will choose that baggy-yet-cosy sweater. There is, however, an often forgotten lovely garment – or rather, fabric – that will keep you warm and elegant through the day. It’s soft, it’s fluffy, and it once belonged to a cute-looking goat… Yep, we’re talking about cashmere!

And let’s set something straight right away: a cashmere pullover will not make you look like someone’s granny. Or at least, our favourite pieces from Delicate Love and Not Shy won’t. The days of overly fluffy, gingham-patterned cashmere vests are officially in the past. Cashmere 2.0 est arrivée and it definitely deserves a place in your wardrobe.

Pair one of Delicate Love’s classic cashmere sweaters in your preferred colour with a chambray shirt and black skinnies for a modern, office-appropriate look. Or wear them with a cute tee and jeans or patterned trousers for a more laid-back style. If you’re looking for something with a little more edge, try Not Shy’s animal-print or lace cutout sweaters. The latter look terrific when worn with faux-leather leggings, but work equally well with a pencil skirt.

Will you be extra-huggable this winter?

Published on the A Suivre blog.

Shoes Galore @ A Suivre!

Shopping for shoes? Be on trend with these awesome Belgian brands!

Buying shoes. For some people it’s the best retail therapy, for others it’s a constant struggle to find the perfect pair. So today we present to you: two very different brands with one thing in common: they’ll keep your feet trendy and happy, whether you’re a fan of French elegance or L.A. extravagance. What’s not to love?

Fall is here and the holiday season is slowly drawing nearer. This probably means that you’ll be on the lookout for two things: boots and some party-proof shoes. For your new favourite pair of boots, look no further than hot young brand March 23. Born and bred in Erpe-Mere, these lovely folks clearly have their heads somewhere in between Vegas, Milan and Saint-Tropez. Trigger warning: killer heels ahead! All of their designs breathe glamour, from the deluxe materials and embellishments down to the stiletto heels. Wear if you dare.

If you look to Parisiennes rather than Italian bella’s or L.A. babes for style inspiration, then you’ll love Lolo the Ballerina. Magali Giunta, the founder and lead designer of the brand, started out to create – what’s in a name – the perfect ballerina. And if you ask us, she succeeded. The Capri ballerina is gorgeous, timeless and super comfortable. Trust us: once you own one pair, you’ll be coming back for more. Don’t say we didn’t warn you! Today, however, the collections of Lolo the Ballerina contain more than just ballerina’s. With style icons as diverse as Audrey Hepburn, Brigitte Bardot, Kate Moss and Alexa Chung, the winter collection contains gold-flecked, pony hair, and metallic beauties. Looking for a pair of comfy and demure party shoes? Try the black-and-gold derby’s for a look that’s chic, fun and easygoing.

Published on the A Suivre blog.

Jeans: the winter blues

The most wearable winter trends for everyone’s favourite blue trousers? We’ll line them up for you.

Let’s start off by contradicting what we just said: not all jeans is blue! Coloured jeans are here to stay an they are your perfect companion this fall! All autumnal colours are great – think peacock blue, stone red, or racing green – but our must-have hue is definitely mustard. Another trend that makes the transition from summer to winter are the printed pants. A few of our favourite coloured and printed pieces? The bright mustard chino’s from Reiko, and the slightly flared, burnt orange corduroy pants and jacquard printed jeans from Astrid Jane. Pair them with a neutral tee or blouse, or, if you’re a little more adventurous, colourblock and mix and match your prints.

Of course, these coloured numbers are in no way a replacement for a neutral pair of jeans.  The skinny is still easily the most popular style and a few of our favourite brands are giving them an update this season. Black, blue and grey are still your go-to hues; the real innovations lie in the fabrics and cuts. Try flares for a dose of hippie chic to brighten a rainy day, or slip into these fantastic velvet skinnies from J-Brand for a dose of rock-and-roll.

Will you weather the storms in a new pair of jeans this fall?

Published on the A Suivre blog.

The story behind Aymara

Design, tradition and cosiness: take a look at Aymara’s knitwear!

Aymara is a knitwear brand that combines contemporary Belgian design with Peruvian tradition and knowhow. While this may seem like a strange combination, it really makes perfect sense. Some of the world’s finest fibers and wools are, in fact, manufactured in Peru. Aymara’s latest winter collection is made completely from baby alpaca, the finest, softest Alpaca fibers. This ensures that their cardigans and pullovers are deliciously comfortable and soft. And of course, they deserve some praise for having a great fair trade-policy!

We don’t have to explain the benefits of Belgian design to you – the fashion world does not shy away from a little chauvinism, and what can we say, Aymara proves us right. If you’re looking for the perfect basic cardigan, you’ll find a choice of models, colours, and textures. Bright yellow, pastel pink, burnt orange, old rose, or cobalt blue: some of our favourite hues this season are well represented. Looking for a pretty pullover to layer over your party dress or to add some funk to your everyday ensemble? Aymara knows how to use pattern glitter, too.

Aymara’s designs have a distinctive vintage vibe that we guarantee will make you think of fireplaces and hot cups of tea!

Published on the A Suivre blog.

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